In today's highly competitive global market, consumers are more aware and cautious about the products they purchase for their children. A single safety incident involving a toy can quickly spread through social media and news channels, leading to a loss of consumer trust.

All children’s toys manufactured or imported must be tested and certified to ASTM F963-Standard Consumer Safety Specification for Toy Safety.

The Australian requirements for toys intended for children under three years of age have been amended with more stringent requirements for small parts to stop release during play or reasonable wear and tear.

On 5 April 2023, the European Commission has published Implementing Decision (EU) 2023/740, a complete list, to update the references to the harmonised standards under the Toy Safety Directive 2009/48/EC. This update affects standard EN 71-13.

The EU Commission and expert group on toys have issued new guidance on the classification of toys: under three or three years and over.